Merchandising: magic or deception?

However, if you look closely, a supermarket is a well-organized system, the purpose of which is to force us to buy products, goods and things by any means possible for a bank as much as possible.
This is done by special specialists - merchandisers. And the special science that they do is called merchandising.

There are these now fashionable words from the English "to merchandise" - to sell. There are a lot of definitions of merchandising, but their essence is the same - to cause an impulse for the buyer, under the influence of which he will acquire the goods. According to statistics, under this very impulse we make 60% of purchases!

Take me to the basket!

Once I come home from a store, I find in my bag a newly acquired dishwashing sponge. The question is: why did I buy it, if I have three more of the same in my kitchen? After all, she did not shout to me: “Take me! I will wash your plates right! ”No, there was nothing like that. So I fell into the trap of merchandisers.

And it is not surprising, because the attack on the buyer begins from the very entrance to the mall.

Most of us are right-handed, so it’s more convenient for us to focus on the right side. This nuance is taken into account by merchandisers in order to make us as comfortable as possible - the entrance to the supermarket is usually located on the right.

The first storefronts found in the store are most often filled with goods that you would need last. And this is also no accident. To the cherished stalls, where there are buns and meat, you need to wade through the entire supermarket for a long time. In the meantime, you will be looking for a way to the desired storefronts, willy-nilly, pay attention to other products that may well deceive you. And thereby ease your wallet.

A separate article literate merchandising is the display of goods. Did it ever occur to you that in order to effectively sell goods, they need to be laid out on the shelves in a sequence from small to large goods, from light to dark? Or that, say, kvass would be better disassembled if the bottles with it are not put in one but in 2–3 rows? Not? And all these tricks really increase sales.

There is also an iron rule: get more goods if you put it next to the bestseller. Well, for example, in order to sell the unknown sweets “Lyubushka” to anyone, they should be placed next to “Korkunov” or “Raffaello”. And the result will be! Verified by merchandising.

Another move is to place a number of related products: brooms near the buckets, sweets from tea, shoe creams from shoes, etc. When you buy a thing, you can find something that is not really necessary, but also time can be purchased. For example, I came across a similar trap, betting that you, too.

Also, employees of the supermarket know that you first take the goods, which is located at the level of your eyes. Therefore, products can be more expensive here than on the upper or lower shelves. The trick is on illegible and lazy buyers.

The presentation continues

In the supermarket - as in the theater. True, the scene here - the counters, and the main role - in canned food, milk, oranges and other products. The task of this show program is that we take with us everything and more. To do this, of course, the actors must look fresh and attractive. For this purpose, the stores do not use make-up at all, but special lighting: from it, the sausages on the shelves acquire an appetizing rich red hue, and the cheese becomes more yellow.

Everything else merchandisers care about the scenery: shelves, racks, posters - often red and blue. Under the influence of these colors, a person makes impulsive purchases more easily.

Price Tricks

The rule of merchandisers about price tags says: they must be of medium size, the value designation must be clearly visible. This standard involves taking care of the buyer, which is important to see how much the product costs. After all, if he does not see this value, he may experience irritation and leave without buying back home. However, it seems to me that not all stores adhere to this rule. Most often, the price tags in supermarkets are glued at random, not under the relevant products, and until you find the value of the goods of interest, it will take ten minutes. Is it not a subtle calculation of the employees of the trading hall that the buyer will get tired of searching for a price tag? Spit and put the first product in the basket, and at the checkout it will be horrified by its price, but there will be nowhere to retreat, and not even hunting, and he will lay out his money?

Another focus with price tags is this: one price can be written on it, and at the checkout the product will be more expensive. There are two nuances: the first one indicates the wholesale price on the price tag in a tricky way, while the retail price is finely written next to the real price. So look at the price tags carefully! The second caveat - if only one price is indicated, and at the checkout a few more rubles are added to it - this is pure investigation, so do not hesitate to refuse to make purchases in both cases, argue, demand clear explanations. Remember: you want to take your money! Do not give in!

We all come from childhood

By and large, the supermarket is designed so that our inner child experiences a familiar feeling from childhood - the desire for everything at once. The variety of goods, products and things perfectly influences this. To enhance this effect, merchandisers fill the shelves to capacity and even empty boxes are placed on the top racks. It should, as it were, inform - “this is our rich shop, we are successful and successful.” Particularly strongly illusion of abundance affects the older generation, which caught the deficit and remembers what empty shelves in stores are.

The promise of discounts, sales, bright packaging of goods is also designed to intrigue, interest our inner child and finally pay off - already an adult.

Therefore, be careful and careful in the supermarket. After all, the state of some people, when they make purchases in the supermarket, is equated, in the opinion of scientists, to trance. Therefore, plan your purchases still at home. And if you do not want to spend too much, stick to this plan and listen to your mind, not your emotions.

Watch the video: Deception. Bad Time In Hong Kong Ft. Steve Greene & Nikki Limo (September 2019).

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